Sizing Up the Value of PLR Articles

By: Tiffany Dow

In the world of writing, content prices are usually determined by the quality of the deliverables. When it comes to Private Label Rights (PLR) articles, you can't compare based on price alone because all of the PLR is priced cheap to sell multiple copies.

A ghostwriter who normally charges $35 per page of 400 words can charge $1 for PLR articles, but so can an amateur who doesn't fully understand the legalities of plagiarism and "borrowing" from someone else's site.

As a consumer of PLR articles, you can to make sure the content is affordable - but more importantly - that it's highly targeted for whatever purpose you have in mind for it. PLR is sold as eBooks, articles, web content, reports, and even autoresponder emails. Every site and seller has a unique set of rules - there is no "one size fits all," so you have to be careful to read the fine print.

The value of the PLR you buy from a site will depend on the following traits:

1.) How much does it cost you? Cost can be determined in a number of ways. Some sites require that you join a membership to gain access to the content. If so, make sure there are caps in place as to how many people can access them. If a membership isn't required, then the cost will likely be less and you'll be able to get only what pertains to your niche.

2.) How good is the writing? On some sites, there's no way to tell who the writer is - or if it's being outsourced to a non-English speaking country. You want a name and a reputation to look to whenever you're buying Private Label Rights.

3.) How can you use it? While most PLR articles are allowed for use as web content, in social marketing, and more, other types of PLR, such as autoresponder emails, are only sold for use in email campaigns and nothing more. 

A 52-week pack of PLR autoresponder emails that you can buy are great for a year's worth of marketing - but the owner may restrict the use to emails so that the audience isn't exposed to the writing and its impact diluted. This increases the value of the PLR because there are restrictions placed on it, making it more valuable to you, as the buyer.

If the owner allows the PLR content to be resold as PLR to other people, then the content is even more diluted - because you have no idea how many other people will buy and use the same content.

Regardless of why or where you buy your PLR articles, make sure you take the time and effort to alter them as much as you feel comfortable so that you get a unique, well-written product to use with your name on it.

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